what is a minimum viable launch

a headline in plain simple language
an image that shows a transformation or a result of a transformation
a launch is different at different stages
it could be a blog post to get market interest
or a prototype to validate an ideas usefulness
or a payment form to validate demand
each of these is a launch β€” all together they combine to form your BIG launch (like captain planet πŸŒπŸ¦Έβ€β™‚οΈ)