launching

flesh out the idea (hypothesis) before you start building or talking about it
  • when you start building and thinking about implementation details, it distracts from the power and force of the original idea, which you gradually lose sight of in arguments and discussions
write down everything about it
design before building
  • this will help you stay focused and motivated during the building phase. keep the design as minimal as possible — designs always look easier to pull off than they actually are. but if you have something to shoot for when building, it will give you the energy to keep going.